November 2: On This Day In 2020
For the first time in its 98-year history, Time Magazine replaced its own logo on the cover of its election week edition. The cover was published OTDI 2020, but the message remains the same this year.
Why’d they do it? “To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have…the imperative for all of us to exercise the right to vote,” explained Edward Felsenthal, the company’s Chair.
As they say, “Read Time…and Understand.”
It must have been humiliating to Trump, who loved to display fake Time covers featuring his face at his golf clubs.
{Programming note: ICYMI, our election cycle "Closing Argument" OTDI is available here.}
Dive Deeper
Time’s explanation of their cover
The story of Trump's fake cover which he framed at four of his golf clubs
Time’s chronicle of actual Trump covers
On This Day In The Trump Administration: Time says it all, vote cover